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Acquisition sends thousands of Whistle pet trackers to IoT graveyard

Whistle pet trackers are headed to the Internet of Things (IoT) graveyard. After releasing its first product in 2013, the Seattle-based Whistle has just been acquired by a competitor that has decided to brick all of Whistle's smart GPS and activity monitors. Tractive, an Austrian company that has also been selling Internet-connected GPS trackers for pets since 2013, on Monday announced its acquisition of Whistle from Mars Petcare, as spotted by The Verge. Mars Petcare is the pet food subsidiary

Whistle pet trackers are shutting down next month

Whistle, a subsidiary of Mars that makes pet trackers, has announced that it's being acquired by Tractive. As part of the acquisition, Whistle trackers will stop working, but Tractive is offering to replace those trackers for free for a limited time. The official shutdown date for Whistle's pet trackers is August 31, 2025. Users will be able to request a replacement tracker until September 30, 2025 by providing their tracker's serial number and then choosing a new Tractive tracker. Tractive wil

Your Whistle pet tracker will stop working next month

is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid. Tractive, an Austrian company that makes smart location and activity trackers for dogs and cats, is expanding its presence in the US by acquiring a competitor, Whistle, from Mars Petcare. As a result of the acquisition, the Whistle platform is being shut down and its pet tracking devices will stop working on August 31st, 2025. Existing Whistle cu

LooksMapping

See Which Restaurants Have The Most Attractive Diners – According to AI! I scraped millions of Google Maps restaurant reviews, and gave each reviewer's profile picture to an AI model that rates how hot they are out of 10. This map shows how attractive each restaurant's clientele is. Red means hot, blue means not.The model is certainly biased. It's certainly flawed. But we judge places by the people who go there. We always have. AndThis website just puts reductive numbers on the superficial calc