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How the Premier League uses AI to boost fan experiences and score new business goals

zdnet.com Mark Samuels 2025-08-21 03:00:00

Alex Livesey/Getty Images ZDNET's key takeaways The Premier League is working with Adobe to exploit generative AI. Explorations show customers want to create, not just consume content. Long-term hyper-personalization goals should be approached carefully. The English Premier League football season starts this weekend. With 1.8 billion people watching the competition in 900 million homes across 189 countries (streaming on Peacock), it would seem there's limited scope for emerging technology t

Topics: ai league premier said willis
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New Grok AI model surprises experts by checking Elon Musk’s views before answering

arstechnica.com Unknown 2025-10-11 10:08:13

An AI model launched last week appears to have shipped with an unexpected occasional behavior: checking what its owner thinks first. On Friday, independent AI researcher Simon Willison documented that xAI's new Grok 4 model searches for Elon Musk's opinions on X (formerly Twitter) when asked about controversial topics. The discovery comes just days after xAI launched Grok 4 amid controversy over an earlier version of the chatbot generating antisemitic outputs, including labeling itself as "Mech

Topics: grok model musk simon willison
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