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Kanye’s Crypto Journey Gets Significantly Weirder

Kanye West (or Ye, as he’s known now) last week announced his first foray into the cryptocurrency industry with what his X account said was a new memecoin, YZY. “The official Yeezy token just dropped,” said a bored-looking West in a video posted on his X account. This, in and of itself, was somewhat bizarre (West had previously sworn off memecoins) and some web users speculated that the video may have been AI-generated. The coin immediately skyrocketed in value, climbing—in the span of a few ho

Kanye West Said Memecoins ‘Prey On Fans.’ Then He Apparently Launched One

Kanye West, the hip-hop artist who goes by Ye, appears to have launched his own cryptocurrency, YZY, sparking a riot of trading activity. In February, West rejected the idea that he might launch a crypto coin. “I’M NOT DOING A COIN,” he wrote, in a since-deleted post on X. “COINS PREY ON THE FANS WITH HYPE.” He seems to have changed his mind. On Wednesday evening, West’s X account announced the YZY coin in two posts. “The official Yeezy token just dropped,” said West, in a strangely deadpan vi