It's time to build your basket.
Amazon just confirmed in a release that its annual Prime Day event will return Tuesday, July 8, through Friday, July 11. The news comes after initially confirming the return of the event back in April. For the first time ever, Prime Day will be a four-day-long extravaganza, two days longer than years past, confirming early rumors that swirled back in March.
Also: Amazon extends July Prime Day and confirms 2025 dates
The retailer also unveiled early offers for Prime members, like savings on exclusive Amazon products and devices, and relaunched the Prime for Young Adults program, a discounted membership for those 18-24 years of age.
In March, Amazon hosted its second annual Big Spring Sale, which was also extended this year from five days to seven days. Likewise, other retailers already take advantage of similar savings events that extend prior to, during, and after the dates Amazon selects, and we're sure to see even more competition this go around.
Also: Get 50% off an Amazon Prime membership if you're age 18-24 - here's how
What's new in 2025?
The most notable change this year is the extension of Amazon Prime Day from a two-day event to a four-day event. That means shoppers can find 96 hours of continuous Prime Day savings. Also new this year is the relaunch of Prime for Young Adults, which offers 6 months of Prime at no cost and a 50% discount thereafter, as well as other perks like 10% cash back on select products during the event.
Amazon also dropped new Prime Day features in its release, like the new "Today's Big Deals"-- themed daily deal drops featuring what Amazon calls some of the most exciting deals of the event, exclusive to Prime members. These offers launch daily at midnight PDT and remain available for a limited time, while supplies last.
What is Amazon Prime Day?
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