James Martin/ZDNET
It's time to start adding to your cart.
On Monday, Amazon announced the dates for its popular annual summer sale, Prime Day. Prime Day will return from Tuesday, July 8, through Friday, July 11, 2025, having been extended from the traditional two-day sale to a longer four-day event offering Prime members exclusive savings across the site.
Also: Amazon Prime Day 2025: Everything you need to know (plus early deals we love)
The event will officially kick off on July 8 at 12:01 a.m. PDT and offer 96 continuous hours of savings.
July Prime Day is the biggest sale in the retail giant's portfolio, followed by Prime Big Deal Days in October and the Big Spring Sale in March, and Amazon said shoppers will see tons of chances to save.
Also: Get 50% off an Amazon Prime membership if you're age 18-24 - here's how
In a release, Amazon said that Prime shoppers can expect "double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home-improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, best-selling books, pet essentials, and even premium and luxury splurges."
Amazon also unveiled a new feature called "Today's Big Deals" -- themed daily deal drops on top brands, featuring what Amazon calls some of the most exciting deals of the event, exclusive to Prime members, of course.
"These special offers launch daily at midnight PDT and remain available for a limited time, while supplies last," Amazon says in its release. "Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event."
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