HBO Go HBO Now HBO Max Max Is Changing Its Name to HBO Max

Later this summer, streaming service Max, formerly HBO Max, will become HBO Max, formerly Max. Warner Bros. Discovery announced Wednesday that it will re-re-re-brand its flagship streaming platform to the name that actually makes sense. So, welcome back HBO Max…for however long this lasts. When WBD first launched HBO Max back in 2020, it had its own naming nonsense to contend with. The platform was set to displace several other streaming offerings that the company had at the time, including HBO Go and HBO Now, as well as Warner Bros.’ then-parent company AT&T’s own streaming offering AT&T TV Now. So while HBO Max was a sort of solution, there was still confusion as to which platform was the flagship offering. It almost would have made more sense to drop the HBO name then and just go with Max right off the bat, though they would have lost the HBO branding that draws so many people in. Instead, they opted to kill off HBO from the name in 2023, going to just Max in an attempt to signal ... Read full article.