Brits unmoved by loss of Advanced Data Protection – and Apple needs to change that
Published on: 2025-07-16 00:53:08
In a world in which privacy is a hot-button issue, we might have expected Brits to be outraged that their government was responsible for Apple withdrawing Advanced Data Protection from the UK. In reality, it’s gone largely unremarked.
A new Bloomberg piece suggests that’s because people care far less about privacy than they claim. While I do think there’s some truth to that, it’s not the primary reason …
What is Advanced Data Protection?
To start from the beginning for non-techies, there are two primary forms of encryption. In standard encryption, the company storing the data holds a copy of your encryption key, so if a government comes along and demands that it hand over your data, the company can do so.
With strong encryption, aka end-to-end encryption (E2EE), only your devices hold the key. If a government asks Apple to hand over copies of your iMessages, for example, it cannot do so because the company doesn’t have the key needed to decrypt them.
Apple has historically used a
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