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Google insists AI isn't killing traffic, yet it's changing AI Mode - here's how

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Elyse Betters Picaro / ZDNET

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ZDNET's key takeaways

Google says AI Mode search results will show more website links.

Google will show more "useful" links, but no definition given.

Google also says AI Overviews isn't reducing overall web traffic.

Google is experimenting with more ways to encourage users to follow links with relevant information.

Also: You should use Gemini's new 'incognito' chat mode - here's why and what it does

According to an X thread from Robby Stein, VP of Product for Google Search, Google is tinkering with methods to display more links in AI Mode search queries, and he explains the new link displays that users may encounter.

Improving placement of hyperlinks

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