Regie.ai injects sales enablement with AI, but keeps humans in the loop

There’s no sure-fire approach to sales enablement, the process of providing a sales team with the resources it needs to close deals. Some teams are deficient on the prospecting side — that is, identifying and contacting potential customers. Others require help getting deals over the finish line. To meet these diverse wants, founders Matt Millen and Srinath Sridhar turned to AI tech. Their company, Regie.ai, develops sales enablement software designed to combine AI with human-driven outreach. “We first came together in 2021 with a founding thesis of building a generative AI content platform for sales teams,” Srinath, Regie.ai’s CEO, told TechCrunch in an interview. “We aim to amplify human sellers, not replace them.” Previously a software engineer at Google and Meta, Sridhar is a data scientist by trade, having developed enterprise-scale machine learning systems. Millen was formerly a VP at T-Mobile, leading the national sales teams. When TechCrunch first covered Regie.ai in 2022, t ... Read full article.