Apple just confirmed its "Awe dropping" event for Sept. 9, at Apple Park, and we're expecting a fresh lineup of Apple Watches to take the stage. The headliner will likely be the Apple Watch Series 11, but Apple may have also tipped its hand on the Ultra 3. MacRumors uncovered imagery buried in the iOS 26 public beta showing display details for what's likely the next-generation rugged watch.
With the event just days away, the clues are stacking up. Here's a look at everything we know, suspect, and can reasonably expect from Apple's 2025 smartwatch lineup.
Apple Watch Series 11 price and availability
Traditionally, new models go on sale anywhere from a few days to a couple of weeks after the keynote. This year, that could mean preorders opening on Friday, Sept. 12, with availability starting the following Friday, Sept. 19. That said, recent years have seen delays due to production issues, and it's still unclear how newly imposed tariffs might affect both the launch timing and pricing in 2025. For context: the Series 10 starts at $399 for the base model, while the Ultra 2 comes in at $799. The other question is what the most expensive variant will be -- solid gold, diamond-encrusted Hermès, anyone?
CNET
How many Apple Watches will we get?
Based on the usual update cycle and now the latest clues in iOS 26, we're at least getting a flagship (Series 11) and an Apple Watch Ultra 3 as revealed by reference in Watch OS 26. Also likely, is the possibility of getting a next-gen SE model, according to a report from Bloomberg's Apple analyst Mark Gurman. The Apple Watch Ultra and the cheaper SE line haven't exactly followed a predictable upgrade cycle, but last year's absence could prove a strong clue that 2025 could be the year we get all three again.
The new Ultra and Series 11 are mostly expected to look the same, while the SE could be getting a refreshed exterior, according to Gurman. And the Ultra could get satellite connectivity and 5G RedCap network access that would bring even the most remote adventures "on the grid."
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Apple Watch Series 11 design
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