HBO’s no good very bad rebrand

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. It’s not TV, it’s HBO. No, sorry, it’s HBO Go. And also HBO Now. But now it’s HBO Max, except wait, now it’s not HBO at all? It’s just Max? Actually, I’m being told it is once again HBO Max. Thank you for joining us on this wild and utterly nonsensical branding journey. Please keep watching The White Lotus. On this episode of The Vergecast, Nilay, David, and The Verge’s Jake Kastrenakes start the show with some personal news before digging into Warner Bros. Discovery’s decision to rename its streaming service again this week, re-embracing the HBO brand after eschewing it only a few years ago. (Now that we think about it, maybe we should have seen this coming from a company that couldn’t come up with a better combined name than “Warner Bros. Discovery.”) The hosts also talk about the rest of the news in a busy week in streaming, ... Read full article.