Gurman: Siri upgrades ‘unlikely to be discussed much’ at WWDC next month, more

In a new, lengthy report regarding Apple’s AI strategy, Bloomberg’s Mark Gurman has detailed a number of strategic failures for the launch of Apple Intelligence. As many of us have already believed, Apple was caught off-guard by the new generative AI trend. Additionally, according to Gurman, Apple is ‘unlikely’ to spend a lot of time talking about Siri at this years WWDC. That includes future upgrades and the already announced (but since delayed) features from last years WWDC. What went wrong with Apple Intelligence I won’t be summarizing the entire report, so if you’d like to read it in full – you can do so here. In short, Apple software chief Craig Federighi didn’t believe a ton in AI. He was “reluctant” to invest a lot into the technology, and didn’t see it as a “core capability.” In Federighi’s eyes, it’d take away from everything else without actually paying off. This wasn’t just a Craig Federighi thing, though: Other leaders shared Federighi’s reservations. “In the world of ... Read full article.