The Trump Organization's rollout of Trump Mobile on Monday—a new wireless service using Trump's image to sell smartphones—was notably messy. Not only did the website reportedly glitch while processing preorders (more on that below), but soon after its launch, at least one glaring mistake on the website had to be quickly changed.
Critics on social media were quick to point out that the Trump Mobile coverage map used the Gulf of Mexico instead of using Trump's controversial new name for the body of water, the Gulf of America, Reuters reported. Trump has been sued for penalizing AP News for failing to adopt the label, so a wireless service bearing his name would be expected to fall in line. Mocked with screenshots, the Trump Organization yanked the coverage map within hours of launching the site, breaking links and generating errors on Tuesday, confirming that "the page could not be found."
Trump Mobile launched Monday
According to the press release, Trump Mobile's "flagship" wireless plan will be "The 47 Plan," which references Trump's current term as the United States' 47th president.
The Trump Organization says the plan offers an "unbeatable value"—costing $47.45 per month—and "transformational" cellular service. But the price seems to be on par with other major carriers' "best phone plans," according to a recent CNET roundup, and the service simply plugs into the 5G network through "all three major carriers," the press release noted.
The main selling point, then, appears to be the Trump name, with the Trump Mobile website saying it's "the only mobile service aligned with your values and built on reliability, freedom, and American pride." CNBC noted that the Trump Organization's "foray into telecommunications mainly comprises a licensing agreement" rather than representing some bold new offering in the market.