Apple is definitely gearing up for an iPhone Ultra

The Ultra suffix is a relatively new addition to Apple’s lexicon but is becoming increasingly common. For years, there have been rumors and reports about Apple preparing to launch an iPhone Ultra, possibly replacing the Pro Max at the top of the lineup. As of last week, that feels more likely than ever. Enter Ultra Apple introduced the Ultra branding in 2022, with the M1 Ultra Apple Silicon. The moniker was promptly observed as a misnomer since it sat above the already top-tier M1 Max. You know, for maximum. As in, the most possible amount of something. A few months later, the Apple Watch Ultra came out. A ruggedized, high-end wearable that sat above the top-tier Apple Watch. The following year, Apple doubled down with the M2 Ultra chip for its most powerful Macs, and the Apple Watch Ultra 2. This week, Apple got really creative and decided to take the Ultra classifier for a ride. It christened the unofficially named Apple Car 2.0, a.k.a. next-gen CarPlay, a.k.a. the new delayed C ... Read full article.