The iPhone 16 series dropped last year with the same US prices as the iPhone 15 series. But the iPhone 17 might come with the first price increase in years. James Martin/CNET
Apple will announce new iPhone 17 phones at its annual fall event on Sept. 9, showing off new features of iOS 26, possible camera updates and new case designs, all leading up to a dramatic price reveal. This year, that figure could be $50 higher for the iPhone 17 Pro models, based on a rumor that surfaced on the Chinese social media site Weibo, from a user named Instant Digital (Setsuna Digital).
The rumored price jump corroborates an earlier prediction from Jefferies analyst Edison Lee, who says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn't mention the regular iPhone 17 getting a price increase. If true, that would mean that the starting prices for the iPhone 17 series will be:
iPhone 17: $829
iPhone 17 Air: $979
iPhone 17 Pro: $1,049
iPhone 17 Pro Max: $1,249
Instant Digital also thinks that the baseline iPhone 17 Pro will come with 256GB of storage instead of 128GB like the iPhone 16 Pro.
Since what President Donald Trump touted as "Liberation Day," the possible effect of tariffs on the iPhone's price has been widely discussed. And yet iPhone prices have remained the same so far this year.
This news follows a May report by The Wall Street Journal that Apple is considering a price spike and could attribute it to new and updated features instead of tariffs. In any case, the launch of the rumored iPhone 17 will likely come with a higher price, no matter what Trump says or does.
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