Google Will Let You Try on Clothes With AI While You Shop

Google wants its AI tools to be your personal shopper. And maybe it'll tell you if that shirt really does look good on you or if it actually looks ridiculous. The company detailed its new AI Mode for shopping at its annual I/O developers conference Tuesday. That includes an improved conversational shopping experience, a checkout feature that allows you to buy when prices are best and the ability to upload a picture of yourself to "try on" clothes you find online. Read more: Google I/O Live Blog These new features come less than a month after OpenAI introduced shopping features in ChatGPT Search, a move that appeared to show OpenAI trying to compete more directly with Google's search and shopping features. The "try on" feature is available starting immediately in Search Labs in the US. It builds on existing "try on" technology, but instead of using a mock-up body type, you can upload a picture of yourself and see what the clothes would look like on you. The function works with shirt ... Read full article.