Google's new AI shopping tool just changed the way we shop online - here's why

Elyse Betters Picaro / ZDNET In recent years, Google Search's shopping features have evolved to make Search a one-stop shop for consumers searching for specific products, deals, and retailers. Shoppers on a budget can scour Search's Shopping tab during major sale events to see which retailer offered the best deal and where. Also: Everything Google just announced at I/O 2025: Gemini upgrades, AI Search, Android XR, and more But often, consumers miss out on a product's most productive discount, paying more later because they don't want to wait again. During this year's Google I/O developer conference, Google aims to solve this problem with AI. Shopping in AI Mode Sabrina Ortiz/ZDNET Shopping in Google's new AI Mode integrates Gemini's capabilities into Google's existing online shopping features, allowing consumers to use conversational phrases to find the perfect product. Additionally, once you've found the correct product, you can set which size, color, and price comprise your pe ... Read full article.