Google Can’t Turn You Into a Filmmaker, but It Can Make Half-Assing It a Lot Easier

It’s been nearly 24 hours since Google’s I/O 2025 keynote, and I’ve almost extricated myself from the deluge of announcements. I’m told there is a sky out there with breathable air, but I’ll report back on the veracity of those claims once I’ve seen it for myself. A lot transpired yesterday, but also, in a way, very little: there was AI for fanatics, AI for glasses, and a new AI with the potential to exacerbate your body dysmorphia. What I’m saying is there was one thing (AI), but an absolute s***load of it. While some of that AI is (theoretically) practical stuff, like a new mode for AI search or advanced research models for heavy number-crunching, that’s not the AI that caught my eye necessarily. For me, it was all about Flow. Flow is a new product that Google is calling an “AI filmmaking tool,” and it combines Veo 3, the company’s latest video generation model, Imagen, its text-to-image model, and Gemini, Google’s all-purpose large language model, which powers its ChatGPT competito ... Read full article.