Web publishing platform WordPress is introducing an early version of an AI development tool, which CEO Matt Mullenweg described as a “V0 or Lovable, but specifically for WordPress” — V0 and Lovable being references to popular “vibe coding” services for building software using prompt-based, AI interfaces. Mullenweg introduced the new WordPress AI tool, called Telex, at the company’s WordCamp US 2025 conference in Portland last week, alongside other AI experiments.
During his keynote address, Mullenweg briefly demonstrated how Telex would allow users to create Gutenberg blocks — or the modular bits of text, images, columns, and more — that make up a WordPress website. He showed off how one developer used the new tool to make a simple marketing animation.
Available on its own domain at telex.automattic.ai, Telex today is labeled as “experimental.” To use the service, you type in a prompt for what sort of content block you want to produce, which is returned as a .zip file you can install as a plugin to a WordPress site or WordPress Playground. (The latter being the platform that lets you run WordPress in a web browser on any device without a host.)
Telex Screenshot Image Credits:Telex screenshot
The launch follows WordPress’s announcement earlier this year that it was forming an AI team to steward the development of AI products that align with the company’s long-term goals.
Early testers found that Telex still has a ways to go, as several test projects failed or needed additional work to run properly.
Though Mullenweg did stress that Telex was still a prototype, he was bullish on the potential for AI to further the WordPress mission over time.
“When we think about democratized publishing, like embedded in that, is very core to WordPress’ mission, has been taking things that were difficult to do, that required knowledge of coding or anything else, and … made it accessible to people. Made it accessible in a radically open way, in every language, at low cost, open source — we actually own it and have rights to it,” Mullenweg said.
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The CEO also admitted there were parts of AI’s progress that could be scary, given the hype and the talk about AI potentially being a bubble, but that didn’t overrule his excitement.
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