Amazon is testing AI-generated hosts that talk customers through product features

Amazon is testing a new feature that involves AI-generated hosts talking through product summaries. It looks fairly similar to Google’s audio overviews , which also include AI-generated hosts that seem plucked from a middling podcast. Amazon says that these "AI shopping experts help save time by compiling research and providing product highlights for customers from product pages, reviews and insights." This leads me to an obvious question. Amazon is notorious for hosting fake reviews . Some studies suggest that fake reviews account for more than 40 percent of the sum total. Do these AI hosts pull from those reviews? We've reached out to Amazon and will update this post if we hear back. Each audio summary will remind you that it was generated by AI, just before an introduction from the "expert" hosts. Amazon says these hosts are "like having helpful friends discuss potential purchases to make your shopping easier." You might be able to try this out right now. It's currently available ... Read full article.