Apple launches new flagship iPhones every year with a variety of upgrades. But after years of relatively stagnant innovation on the design front, the iPhone 17 launch will kick off several years of exciting new innovations that put an end to the recent ‘boring’ iPhone era.
iPhone design innovation has long been stagnant, but that era is over
If you’ve followed Apple long enough, you likely remember the days when new iPhone announcements came with a lot more optimism and excitement.
But more recently, while there’s still plenty of hype around iPhone unveilings, there’s also been a growing skepticism and indifference from many consumers.
One reason for this seems to be the lack of noteworthy hardware redesigns.
Last year’s iPhone 16 mostly looks like the iPhone 15, and the iPhone 14 before it, and so on.
Apple’s less frequent design updates are understandable for a product that’s nearly 20 years old.
But as a result, it’s become harder to answer the question I get a lot from friends and family: “What’s new with this year’s iPhone?”
There are plenty of new features each year, but a fresh design always stands out as more significant than smaller details like new display tech, another button, and so on.
Fortunately though, rumors indicate this recent ‘boring’ iPhone era will end next week.
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