Founders of Amazon's PillPack launch health-care marketplace startup General Medicine

After selling online pharmacy PillPack to Amazon seven years ago, the founding team is launching a new company that aims to make the experience of getting medical care "as easy as shopping online." PillPack founders TJ Parker and Elliot Cohen on Thursday launched a new venture called General Medicine. Parker and Cohen are joined by Ashwin Muralidharan, who most recently served as the technical adviser, or "shadow," to Amazon's top health executive Neil Lindsay. General Medicine is an online health-care marketplace, where users can get connected with a provider based on specific medical needs or chat with someone about their symptoms. The platform can be used for a range of health needs, such as securing prescriptions or locating a specialist. Users can pay with cash or insurance, with most major providers accepted, the company said. General Medicine relies on a mix of its own medical groups, networks of specialists and local providers, clinics and labs to provide care. ... Read full article.