Apple’s big September 9 launch event is just days away. We’re expecting the iPhone 17 lineup, Apple Watch Ultra 3 and Series 11, and AirPods Pro 3. But beyond these near-locks, what other new products might Apple launch? Here are the five biggest wildcards that could make an appearance based on rumors.
AirTag 2
September 9 launch: Likely
Out of all the wildcard products in the pipeline, AirTag 2 seems especially likely to launch next week.
Apple’s original AirTag launched in 2021, and we’ve been expecting its successor to debut throughout much of 2025.
All signs point to AirTag 2 being imminent, and it makes a lot of sense for the September event because Apple largely markets AirTag as an iPhone accessory.
September events are always primarily about the newest iPhones, but Apple tends to also launch products that fit that ‘iPhone accessory’ description—such as Apple Watch and AirPods. That makes AirTag 2 highly likely to make an appearance next week.
Apple TV 4K with A17 Pro
September 9 launch: Possible, but unlikely
It’s been three years since the last Apple TV 4K debuted, and new hardware is almost here.
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