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Report: 70% of iPhone users considering an upgrade to iPhone 17 - and it's not AI related

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Sabrina Ortiz/ZDNET

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ZDNET's key takeaways

More than 68% of iPhone users plan to upgrade to an iPhone 17.

Battery life is the top reason cited for upgrading.

The high price of a new iPhone is one reason for not upgrading.

Will you be lining up to buy an iPhone 17 when the new phone debuts later this month? If so, you're in good company. A majority of the 2,000 existing iPhone owners recently polled by phone reseller SellCell said they aim to add the latest model to their shopping carts.

Based on a report published by SellCell on Monday, 68.3% of iPhone owners plan to upgrade to an iPhone 17 at launch time. With Apple expected to unveil the iPhone 17 at an event on Tuesday, September 9, the new phones will likely go on sale on or around Sept.19. The number who say they'll upgrade is several points higher than the 61.9% who planned to grab an iPhone 16 in 2024.

Also: I deciphered Apple's iPhone 17 event invite, and it led me down a rabbit hole of theories

Eyeing all the models in the lineup, 38.1% of those surveyed said they'll choose a Pro or Pro Max variant. Some 16.7% will go for a standard iPhone 17, while 13.5% are looking at the rumored ultra-thin iPhone 17 Air. Designed to replace the iPhone Plus, the iPhone 17 Air will reportedly be Apple's thinnest phone ever.

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