There is nothing in this world that is certain, except for death, taxes and the reveal of a new iPhone every year. Invites have already gone out to attendees of Apple's Awe Dropping iPhone 17 event. And while we're still deciphering what's being teased by the Apple logo heatmap, we've already seen a lot of the expected product lineup through leaked photos and rumors.
In addition to the base model, you can expect an iPhone 17 Pro and Pro Max and a slim version, nicknamed the iPhone 17 Air, to be revealed during the event. We're also likely to see an Apple Watch Series 11, Apple Watch Ultra 3 and maybe an Apple Watch SE, which was last updated in 2022. The AirPods Pro 3 might also make their debut.
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Tying the whole lineup together is iOS 26, which was showcased at WWDC 2025 and should drop shortly after the event.
Here are the biggest rumors and leaks about Apple's new hardware. We'll continue updating this piece ahead of the iPhone 17 event. Note that Apple hasn't officially announced any products or confirmed rumors, so we won't find out for sure until next week.
Watch this: Apple Will Reveal the iPhone 17 Soon. Here's What We Want 05:23
Here's what the iPhone 17 could look like, in an array of different colors. Zain bin Awais/CNET
What is the 'Awe Dropping' Apple event on Sept. 9?
If you're excited about the new iPhone's debut, you won't have to wait long. Now that invites have gone out, we can officially confirm that Apple is planning its event for Tuesday, Sept. 9 at 1 p.m. ET/10 a.m. PT.
It turns out the leaks and rumors surrounding the event date were accurate. We can expect to see a full slate of product launches at the Awe Dropping Apple event, starting with the iPhone 17. The heatmap Apple logo included in the event invites hints at a new feature, but we don't know what that could be.
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