Elyse Betters Picaro / ZDNET
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ZDNET's key takeaways
Lens Live scans products for real-time shopping suggestions.
Amazon's AI assistant can answer questions, offer details.
The feature is currently available to some US users on iOS.
Have you ever seen an item in a brick-and-mortar store and figured you could get it for a better price on Amazon, but couldn't string together the right keywords to find it online?
Amazon Lens was designed to solve this problem by photographing an item and generating similar product results. Now, the new Lens Live feature makes the Amazon tool more interactive, allowing you to scan an item with your phone camera and find similar items in the Amazon Shopping app.
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Upon opening Lens Live, the Amazon Lens camera scans the products in frame and shows the top results in a carousel at the bottom of the screen. The new feature allows customers to add items directly to their cart or wishlist from the Lens Live screen.
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