Rebuilding Alexa: How Amazon is mixing models, agents and browser-use for smarter AI

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Amazon is betting on agent interoperability and model mixing to make its new Alexa voice assistant more effective, retooling its flagship voice assistant with agentic capabilities and browser-use tasks. This new Alexa has been rebranded to Alexa+, and Amazon is emphasizing that this version “does more.” For instance, it can now proactively tell users if a new book from their favorite author is available, or that their favorite artist is in town — and even offer to buy a ticket. Alexa+ reasons through instructions and taps “experts” in different knowledge bases to answer user questions and complete tasks like “Where is the nearest pizza place to the office? Will my coworkers like it? — Make a reservation if you think they will.” In other words, Alexa+ blends AI agents, computer use capabilities and knowledge it learns from the larger Amazon ecosystem to be wh ... Read full article.