Fitness tracking company Polar has launched the Loop, a $200 screenless wearable that it says will have no subscription fees. Preorders opened on Wednesday, and the Polar Loop will start shipping on Sept. 10.
Like other fitness trackers, the Polar Loop will log steps, sleep patterns and daily activity patterns. But Polar is touting the lack of a screen as "unobtrusive" and "discreet."
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The Loop is a wearable wristband that has eight days of battery life with continuous use and stores four weeks' worth of data. It syncs with the Polar Flow app to view stats and analyze sleep and training data, among other information.
Because it has no buttons, activities can be started in the app or passively with what the company calls "automatic training detection."
It's available in the colors greige sand, night black and brown copper. Additional band colors are $30 each.
There's already a market of no-screen wearables, including the Whoop 5.0 wristband and smart rings such as the Oura Ring 3.
Will the Loop measure up?
Whether the Polar Loop's attempt at simplifying a fitness wearable works out will largely depend on how well it runs and what it offers compared to other devices.
"The company is clearly tapping into the growing demand for screen-free wearables," says CNET's lead writer for wearables, Vanessa Hand Orellana. "It feels like a direct answer to the athlete-favorite Whoop band and even the Oura Ring, both of which collect similar health metrics to display and analyze in their respective apps."
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