Rokid Glasses with the app and case. Kerry Wan/ZDNET
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ZDNET's key takeaways
Rokid Glasses are a competitor to Meta Ray-Bans but offer several more advanced features.
The company launched a pre-order marketing campaign via Kickstarted and raised over $1 million in pre-orders in the first 3 days.
The AI glasses are likely to appeal to tech early adopters who value features over multiple style selections.
The popular Meta Ray-Bans smart glasses are about to get a lot more competition, including from big tech companies like Samsung and Google. However, Rokid Glasses are shaping up to be one of the up-and-coming products to watch in this space. On August 26, Rokid launched a Kickstarter campaign to try to nail down $20,000 in pre-orders for its smart glasses by October 10. Less than 72 hours later, Rokid Glasses had already cleared over $1 million in pre-orders.
I'm not sure anyone in the tech industry is all that surprised.
The Rokid Glasses combine the three best features of Meta Ray-Bans -- convenient photography, ear buds-like audio, and a quick-access AI assistant -- with a head-up display like the ones you'll find in AR glasses such as the Even Realities G1 and Brilliant Labs Halo.
Rokid Glasses heads-up display. Rokid
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