You probably associate Anker with portable charging banks that keep your devices topped up with juice through the course of a day (or week), but the company has much bigger ambitions—as we’re going to see at IFA 2025 in Berlin.
Anker Innovations, to give it its full name, incorporates not just Anker products (now the number one mobile charging brand in the world) but also the eufy smart home range and the Soundcore series of earbuds, headphones, and speakers. It’s an impressive line-up, and it’s getting bigger.
With eufy for example, Anker is expanding from home security cameras into robotics and smart printing. Case in point: Its eufyMake UV E1 3D texture printer is now officially the most successful Kickstarter of all time, raising a cool $46 million at the time of writing. Who knew UV texture printing was so popular?
Championing a maker spirit
Anker Innovations CEO Steven Yang is one of the key speakers at IFA 2025, and will be using his stage time to set out Anker’s vision and values for the future—a future powered by advanced AI, robotics, and the ultimate in innovation.
“With our value framework and focused brand vision, we are championing a Maker spirit at Anker — creating a playground where our teams can push boundaries and define the next generation of intelligent consumer technology,” says Yang. “This is not about technology for its own sake—it’s about solving real challenges for consumers and igniting possibilities that make life simpler.”
Speak to the rest of the team at Anker Innovations—which is now more than 5,000 people across more than 100 countries, most of whom are involved in research and development—and they’ll tell you there are three key values driving everything at the company, including the new products at IFA 2025.
Those values are to start from first principles and work from there, rather than following convention, to seek the ultimate in raising standards and finding long-term resolutions, and to grow together—sharing success with users and partners, in a way that’s fair and sustainable, and that can bring everyone forward.
What’s new at IFA 2025
There’s plenty to talk about when it comes to new Anker products at IFA 2025. First up is the eufy Marswalker, which gives your robovac the ability to get up and down stairs, with tracked drive, balance control, 3D mapping and auto-floor detection. For the first time you can clean your whole house with the touch of a button.
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