Apple has always been unapologetic in its premium positioning. You know that when you buy Apple, you’re going to be paying a higher price than for almost any competing product, and are willing to do so for the perceived benefits of this – whether that’s the quality, the style, or the ecosystem.
The company has made a few nods toward affordability over the years, and we’re expecting the next one to be a new entry-level MacBook. But we’re also moving into an era where three new product launches are going to push the boundaries ever higher …
It could be argued that the upcoming iPhone 17 Air is an example, as this looks set to be a relatively high price for a rather basic iPhone. However, people have always been willing to pay a premium for sleeker and slimmer, so I’ll give the company a pass on this.
Let’s instead turn our attention to three new products we’re expecting to be launched over the next three years.
iPhone Fold
The first one out of the starting gates is going to be the iPhone Fold, widely expected to launch next year.
We don’t yet know what this will cost, but we’ve got a reasonably good idea based on competitor products. The Samsung Galaxy Z Fold 7 ranges from $1,800 to $2,100. Google’s Pixel 9 Pro Fold is either $1,800 or $1,900 depending on storage tier.
The iPhone Fold certainly isn’t going to be any cheaper than either of these, and will most likely be more expensive, so let’s call it $2,000+ in round money.
It doesn’t seem too long ago eyebrows were raised at the thought of an iPhone costing $1,000! Yet this is now routine, and we are probably a year away from a model costing twice as much.
iPad Fold
... continue reading