Ryan Haines / Android Authority
TL;DR Samsung only accounted for third place in foldable phone shipments in Q2 2025, according to Counterpoint Research.
HUAWEI was in first place, while Motorola was the runner-up.
This report doesn’t take Samsung’s latest foldables into account, as they launched in Q3.
Foldable phones only account for a small number of smartphones shipping globally, but a new market share report has revealed some bad news for Samsung for Q2 2025.
Counterpoint Research has published its foldable phone market share report for Q2 2025, and it turns out HUAWEI was on top with a 45% share. This is a significant boost from a year ago, when it held 32% of the market. The tracking firm attributed these results to the Chinese market, saying it accounts for the majority of foldable phone shipments globally. Furthermore, foldable shipments in general saw a 45% year-on-year increase.
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It’s not uncommon to see Samsung in second place due to the popularity of HUAWEI foldables in China. That’s not the case with this latest report. Instead, Motorola was in second place with 28% of the market. That’s a giant gain from Q2 2024, when it only accounted for 14%.
Counterpoint senior research analyst Maurice Klaehne explained Motorola’s success: Motorola has helped stoke the US foldables market, raising segment shipments to the highest levels ever for a Q2. At a retail price of $699 for the base model, pricing has been a big success factor for Motorola’s Razr series, which has had the luxury of being the lowest-cost foldable phone in the US — nobody has yet come close. Meanwhile, Samsung only ranked in third place with 9% market share, a sizeable drop from 21% a year ago.
It’s worth noting that this report doesn’t take Samsung’s Galaxy Z7 series of foldable phones into account, as they launched in Q3 2025. So it’s not surprising to see Samsung with faltering market share in the quarter before its big foldable releases.
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