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Apple Intelligence hasn't lived up to my expectations, but these 3 upgrades could win me back

Published on: 2025-06-16 23:58:00

Sabrina Ortiz/ZDNET Apple finally entered the AI race at last year's Worldwide Developer Conference when it revealed Apple Intelligence. However, some of the biggest updates announced at WWDC 2024 -- such as a new and improved Siri and an AI that's aware of your personal context from your daily phone use -- have yet to deploy, leaving users frustrated. Still, I think there is hope. Apple has done a lot well with the limited features it has shipped -- and offered a promising glimpse of what's to come. For example, many of the new features -- including Genmoji, voice memo transcriptions, and photo clean-up -- are useful and easy to access, while also not being forcefully pushed to iOS users. Also: Forget Siri: Apple Intelligence's true potential on iPad and Mac lies in third-party apps Most importantly, Apple's A18 chip provides the iPhone 16 models with the infrastructure and compute necessary for Apple to support more compute-heavy AI features, while keeping Apple's promise of on-d ... Read full article.