Google's new Pixel 10 phones are here, and they boast a handful of spec upgrades over their predecessors, as well as more AI features.
The three models look very similar to last year's Pixel 9 phones. There's a standard Pixel 10, a higher-spec Pixel 10 Pro and a large Pixel 10 Pro XL.
There are still some differentiators between the baseline and Pro models, but that lead is shrinking with more top-level features trickling down. All in all, they're powerful handsets that rank among the year's best phones.
Pixel 10 price comparison
Pixel 10: $799. The Pixel 10 didn't get a price increase from last year's standard model despite getting more features.
The Pixel 10 didn't get a price increase from last year's standard model despite getting more features. Pixel 10 Pro: $999. The Pixel 10 Pro also kept its predecessor's price, though it hasn't changed much from the Pixel 9 Pro.
The Pixel 10 Pro also kept its predecessor's price, though it hasn't changed much from the Pixel 9 Pro. Pixel 10 Pro XL: $1,199. The top-end Pixel 10 Pro XL got a $100 price hike this year, with a handful of spec upgrades.
Both the Pixel 10 ($799) and Pixel 10 Pro ($999) retain the prices of their predecessors, keeping them in line with their equivalents from other brands, like the Samsung Galaxy S25 ($799) and Galaxy S25 Plus ($999).
But the Pixel 10 Pro XL got slightly more expensive this year, getting a $100 price bump to $1,199 (up from the $1,099 Pixel 9 Pro XL with 128GB of storage), likely to account for the higher 256GB starting storage option.
The Pixel 10 Pro XL. Andrew Lanxon/CNET
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