GamesBeat Summit 2025: The East-West connection with NC America’s Jeonghee “JJ” Jin

Jeonghee “JJ” Jin has spent her career helping Asian studios expand in the west. She became the CEO of NC America less than a year ago, and most recently added a new role to her resume: COO of NCSoft West, which is responsible for the company’s initiatives in the western market. At GamesBeat Summit 2025 in Los Angeles, Jin spoke with Niko Partners CEO Lisa Cosmas Hanson about her new initiative and the challenges of bringing games from the East to West and vice-versa. “NC West is the holding company of ArenaNet, and to NC West, ArenaNet and the Guild Wars franchise is the most important business — we really want to grow it further,” said Jin. “So recently, headquarters wanted to make it more official and gave me another hat to wear so that I can do more work officially for NC West and ArenaNet, working more across the board for all the Western subsidiaries. “So with this new role, I believe I can work more strategically across the board and create more synergies and build up our bra ... Read full article.