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Inside the tedious effort to tally AI’s energy appetite

Published on: 2025-06-14 00:00:00

It was, of course, not so simple. After speaking with dozens of researchers, we realized that the common understanding of AI’s energy appetite is full of holes. I encourage you to read the full story, which has some incredible graphics to help you understand everything from the energy used in a single query right up to what AI will require just three years from now (enough electricity to power 22% of US households, it turns out). But here are three takeaways I have after the project. AI is in its infancy We focused on measuring the energy requirements that go into using a chatbot, generating an image, and creating a video with AI. But these three uses are relatively small-scale compared with where AI is headed next. Lots of AI companies are building reasoning models, which “think” for longer and use more energy. They’re building hardware devices, perhaps like the one Jony Ive has been working on (which OpenAI just acquired for $6.5 billion), that have AI constantly humming along in ... Read full article.