Apple and Samsung smartphone growth to take hit from tariff uncertainty: Counterpoint Research

The Apple store on 5th Avenue is seen in New York on April 8, 2025. Forecasts for Apple and Samsung shipment growth this year were sharply slashed by Counterpoint Research on Wednesday amid uncertainty over U.S. tariff policy. The research outfit said it had revised down its 2025 global smartphone shipment growth forecast to 1.9% year-on-year from 4.2% previously, citing "renewed uncertainties surrounding U.S. tariffs." U.S. President Donald Trump announced "reciprocal tariffs" on imports from countries around the world in April, but exempted smartphones and other electronics from those duties days later. Still, with tariff uncertainty looming, Counterpoint Research slashed its growth forecast for the world's two biggest smartphone players. Apple shipments are expected to grow 2.5% year-on-year in 2025, down from a previous forecast of 4%, according to Counterpoint Research. Samsung shipments are now anticipated to see no growth this year, compared with the 1.7% rise that was previ ... Read full article.