Famous Chef Boasts That He's Using AI to Invent New Recipes

Ethos seemed like one of Austin's hottest restaurants back in 2024. The eatery rose to prominence in October as tens of thousands of followers flocked to its Instagram page, a showcase of lustrous dishes such as the crustless pizza ball and the eye-grabbing dust mite bread loaf. There was only one small problem: Ethos only existed on Instagram, and its seemingly impossible bites were really just AI slop. Though the intentions behind the bizarre social media stunt remain a mystery, Ethos was a huge red flag, cautioning us on the slow creep of AI into the food and beverage industry. If it was intended as a warning, it was a prescient one. Over the months following Ethos' viral blowup, many in the restaurant industry have turned to large language model (LLM) software to roll out surge pricing, robo-marketing, employee surveillance, and kitchen automation to their eateries — all in the name of saving a buck. Consider the award-winning chef Grant Achatz, who's turning to AI to do the cre ... Read full article.