Edgar Cervantes / Android Authority
AT&T takes a different approach than Verizon and T-Mobile when it comes to promotions, upgrades, and special deals. While its rivals often advertise free phones with no trade-in required, AT&T rarely offers devices entirely free up front. That can make it less appealing to switchers, but the trade-off is that existing customers typically get the same deals as new ones.
The main caveat is that upgrade offers usually require a higher-end plan, whereas new customers can often qualify with even a base unlimited plan. This applies to every deal listed below, unless otherwise noted.
Most of AT&T’s best promotions involve a trade-in, though the requirements are often quite lenient. In many cases, AT&T accepts devices in almost any condition, and even older or budget-level phones with little resale value can qualify for top discounts — sometimes worth $1,000 or more. Still, a handful of promotions don’t require a trade-in at all. These phones may not be entirely free, but they often come close.
With that in mind, let’s take a closer look at the best AT&T deals available this September. Keep in mind, this is not a comprehensive list of every deal out there, just the highlights.
The best AT&T at a glance
Get a free Pixel 10 Pro or Pro XL with trade-in, including Pixels in any condition or year
Rita El Khoury / Android Authority
AT&T is offering the Pixel 10 Pro and Pro XL for free, though you’ll need a trade-in to qualify. The company is accepting any phone that has a value of at least $35, including any Pixel, regardless of its year or condition.
Prefer the Pixel 10, or simply don’t have something to trade in? You can also get the Pixel 10 for $562.36 off in the form of monthly bill credits for 36 months. That brings its monthly price down to just $7.99 a month.
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