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GenLayer launches a new method to incentivize people to market your brand using AI and blockchain

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GenLayer, a startup building decentralized legal infrastructure for AI and machine agents, has launched its first incentivized testnet, dubbed Asimov.

This marks the initial rollout of its multi-phase validator onboarding and technology validation initiative as the company moves closer to mainnet deployment.

The testnet introduces what GenLayer calls the first Intelligent Blockchain, powered by AI models and designed to resolve subjective decisions typically outside the scope of traditional deterministic blockchains.

“Our narrative is that as we enter a world of AI agents—fast and smart—we need a new legal system because the current one is fragmented, slow, and expensive,” said GenLayer CEO and co-founder Albert Castellana, adding that GenLayer “offers a synthetic jurisdiction: a legal system for machines.”

Combining the best of blockchain and AI

Asimov is the first of three sequential testnets in GenLayer’s roadmap, to be followed by Bradbury and Clark.

The company aims to progressively test and scale its “Optimistic Democracy” consensus mechanism. Unlike conventional blockchain validators that simply execute code, GenLayer validators are paired with large language models (LLMs), enabling them to evaluate off-chain data and make subjective decisions—such as determining whether submitted content meets campaign requirements or whether a smart contract’s conditions have been fairly fulfilled.

GenLayer positions this model as essential infrastructure for the coming age of AI agents and machine-to-machine transactions.

According to Castellana, Asimov’s launch is both a stress test and a signal of technical maturity to developers and partners.

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