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Apple pulled back the curtain on its latest product lineup during its "Awe Dropping" keynote in Cupertino this week. The hour-long event revealed a host of new products, including the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3.
ZDNET was on-site to cover the announcements, and we've compiled a summary of the biggest news from the event. We'll continue to provide updates as we get them.
What major products were announced?
iPhone 17 series: Apple kicked things off with the standard iPhone 17 for $799, which now features a 120Hz ProMotion display, an enhanced front-facing camera for flexible recording, and an A19 chipset.
The showstealer, however, was arguably the new $999 iPhone Air model, Apple's thinnest and lightest phone to date. According to Apple, it runs on a more powerful A19 Pro chip, has only one camera sensor due to its limited size, and is durably built.
Also: iPhone 17 Pro vs. iPhone 16 Pro: How to choose
The Pro and Pro Max models -- which start at $1,099 and $1,199, respectively -- also got a redesigned back cover, with a larger camera visor that houses an enhanced telephoto sensor. A new vapor chamber cooling system keeps the phones running at peak performance for longer, while prolonging the battery life.
Apple Watch Series 11: Apple highlighted how the $399 Apple Watch is an essential piece of personal health and safety technology by sharing real-world, life-saving testimonials. The upcoming Apple Watch Series 11 will be the thinnest and most comfortable watch yet, featuring 5G connectivity, new watch faces, and an extremely scratch-resistant ceramic design.
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