It's September, which means fall seasonal sales and early holiday savings are on the horizon. Labor Day is in the rearview, but plenty of the biggest sales of the year will be creeping up soon, and Amazon's October Prime Day (usually formally called Prime Big Deal Days) event is one you can't miss. The retailer has yet to officially confirm the sale or share specific dates, but trust that an announcement should be coming soon.
Amazon typically unveils its fall sale dates in mid-September, and last year the fall Prime Big Deal Days event ran from Oct. 8-9.
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ZDNET will monitor for all-time low prices and big price drops on categories our editors test and love. That's why we've compiled everything we know about the event on this page, including early deals on smart home gear, mobile accessories, and more. Here's what we know so far.
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What is October Prime Day?
October Prime Day is the popular colloquial term for Amazon's annual fall shopping event, formally titled "Prime Big Deal Days." The event is typically held in October, and is similar to the retailer's flagship July Prime Day event.
When is the Prime Big Deal Days sale?
Amazon hasn't revealed or confirmed anything about 2025 October Prime Day, but we expect the sale to be somewhere within the first couple weeks of the month. Last year it was on Oct. 8 and 9. The sale will likely be another two-day event (though this year's July Prime Day lasted four days), but we'll keep you posted as soon as any official information is released.
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