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ZDNET's key takeaways
Apple's event features hidden AI updates across its products.
The company is going against the grain of other smartphone makers.
These subtle features streamline user experience and ease.
As an AI reporter, I have covered every major smartphone launch event in the past year. The line between hardware and software is blurring with each release, and new AI features are equally noteworthy company to company. This week, Apple took a quieter approach to embedding AI in its products.
Also: Apple iPhone 17 event recap: Reactions to iPhone Air, Apple Watches, AirPods Pro 3, more
After a streak of overpromising and underdelivering in the AI space, Apple went back to basics with its new product drops. The focus of the new smartphones, watches, and AirPods was on the new hardware, including better specs across cameras, battery life, form factor, and more.
But, if you were paying close attention, AI was responsible for some of the newest, most exciting experiences on the devices -- even though they weren't necessarily presented as Apple Intelligence features.
To help you catch up on what you may have missed, take a look at the round-up of releases below, ranging from most obvious to least.
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