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Apple Debuts Newest Lineup of iPhones: Expect Premium Prices

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Apple's iPhones have never been cheap. On Tuesday, the prices for the new iPhone 17 lineup were revealed at Apple's fall iPhone event, held at Apple Park in Cupertino, California, and... well, in a year of tariffs and other economic turmoil, they could be worse.

CNET Senior Editor James Bricknell wasn't surprised by the iPhone prices.

"Given the tariffs and all the other stuff that's happened in the past year, the prices are good," he said. "They match what you would expect in terms of inflation rather than the leap I was expecting."

The iPhone Pro color lineup looks kind of Halloween-themed. Apple/Screenshot by CNET

Apple unveiled three models on Tuesday: the iPhone 17, the iPhone Air and the iPhone 17 Pro. That's right, the skinny new iPhone Air doesn't include the 17 in its name. The full lineup also includes the low-end iPhone 16E, released earlier this year.

Watch this: Everything Announced at Apple's iPhone 17 Event in 7 Minutes 07:18

iPhone 16E, from $599

CNET Managing Editor Patrick Holland reviewed the iPhone 16E, which is Apple's most affordable iPhone, and noted that some compromises had to be made to get the price down. There's no Dynamic Island cutout for one thing, and it only comes in black and white.

iPhone 17, from $799

The standard iPhone 17 has some small upgrades over past models, namely a new chip, a brighter and sharper screen, better cameras and an improved selfie camera. With the introduction of the super-thin iPhone Air, this phone is now Apple's entry-level flagship.

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