TL;DR Apple’s new 40W Dynamic Power Adapter with 60W Max provides more transparent marketing than most other fast chargers.
The charger’s branding differentiates between sustained power (40W) and peak power (60W).
It supports the USB PD 3.2 AVS protocol, a step toward more open charging solutions, unlike many proprietary Android chargers.
Apple launched the iPhone 17 series last week, but there was one new piece of hardware launched alongside it that flew under the radar: Apple’s new 40W Dynamic Power Adapter with 60W Max. The name is a mouthful, but surprisingly, it’s one of the few chargers on the market that is “honest” with its fast charging marketing, a trait that more Android brands should copy with their chargers.
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Apple’s new 40W Dynamic Power Adapter with 60W Max more accurately describes what it can do than quoting a singular number. In the branding, 60W represents the maximum power output, i.e., the peak, whereas 40W represents more sustained output once the charger inevitably gets thermally throttled.
When paired with the new iPhone 17 models (except the iPhone Air), this new Apple charger can fast charge them from 0 to 50% in about 20 minutes. Apple didn’t disclose the numbers for a full charge, but you can expect it to take a lot longer at higher percentage levels.
Why is the Apple 40W Dynamic Power Adapter with 60W Max significant? This charger represents not only a step up for fast charging on Apple devices but also honest marketing. Android OEMs tout crazy fast charging speeds even on their mainstream phones, going as high as 100W-120W. In practically all instances, the advertised number is attained only for a very short duration, often only mere seconds, before the laws of physics throttle the charger-phone combination down to more sustainable 20-30W levels.
If Android brands were this honest with their branding, that 100W charger you are holding in your hand would probably end up being called “30W Dynamic Power Adapter with 120W Max,” which isn’t as impressive as before.
But wait, there’s more. It’s not mentioned directly on Apple’s website, but Apple Insider‘s hands-on image of the charger shows that it supports USB PD 3.2 AVS protocol: Output: Total max power = 60W: AVS: 15.0-20.0V = 2.0A (3.0A DPS) 9.0-15.0V = 2.67A (3.0A DPS) 9.0V = 3.0A 5.0V = 3.0A
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