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Calm is launching a new app, Calm Sleep.
The app is designed to help users easily fall asleep.
The brand announced a partnership with Ozlo Sleepbuds.
Mindfulness app Calm is coming out with a new app dedicated to sleep, the brand announced Tuesday. Calm Sleep is a standalone app with meditation and mindfulness tools made for bedtime.
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The brand is known for its meditative soundscapes and bedtime stories narrated by celebrities, but now it aims to help its users get to bed more easily. It is also the company's first direct-to-consumer product since the Calm app.
Personalized sleep plan
The app is known for its sleep stories, narrated by celebrities like Harry Styles, Laura Dern, LeBron James, and Matthew McConaughey, and they have been played more than one billion times, according to Calm.
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