A Youtube podcast microphone is seen at the Variety Podcasting Brunch Presented By YouTube at Austin Proper Hotel in Austin, Texas, on March 8, 2025.
YouTube said on Tuesday it has paid out over $100 billion to creators, artists and media companies since 2021.
The surge has been fueled in part by growing viewership on connected TVs. The number of channels making more than $100,000 from TV screens jumped 45% year over year, the company said.
YouTube Chief Product Officer Johanna Voolich praised the power of creators to "shape culture and entertainment in ways we never thought possible" in a release announcing the benchmark and a series of other new features.
The milestone comes as the Google -owned platform marks its 20th year and pushes to cement itself as one of the world's most lucrative media businesses.
YouTube unveiled the updated payout figure and a slate of new creator tools at its annual Made on YouTube event in New York City.