It's September, which means fall seasonal sales and early holiday savings are on the horizon. Labor Day is in the rearview, but plenty of the most significant sales of the year will be creeping up soon, and Amazon's October Prime Day event (formally called Prime Big Deal Days) is one you can't miss. The retailer recently confirmed that the sale will return this year on Tuesday, Oct. 7, and Wednesday, Oct. 8.
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Amazon says Prime shoppers can expect savings across various categories, including beauty, electronics, seasonal essentials, must-have gifts, toys, and more. Customers should see savings on brands like Samsung, LG, Sonos, and Dyson. Carmen Nestares, vice president of Amazon North America Marketing and Prime Tech, says the fall event is a kick-off to the holiday shopping season.
ZDNET will monitor for all-time low prices and significant price drops on categories our editors test and love. That's why we've compiled everything we know about the event on this page, including early deals on smart home gear, mobile accessories, and more. Here's everything you need to know to save the most during October, including during October Prime Day.
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What is October Prime Day?
October Prime Day is the popular colloquial term for Amazon's annual fall shopping event, formally titled "Prime Big Deal Days." The event is typically held in October, similar to the retailer's flagship July Prime Day event.
When is the Prime Big Deal Days sale?
Amazon unveiled the Prime Big Deal Days dates on Sept. 16. The popular sale event will return on Tuesday, Oct. 7, and Wednesday, Oct. 8, 2025. The dates are nearly identical to last year's event on Oct. 8 and 9. The sale remains a two-day sale event (even though this year's July Prime Day was extended to four days).
The sale itself will begin on Oct. 7 at 12:01 a.m. PDT and run through Oct. 8 at 12:01 a.m. PDT, or about 3:00 a.m. EST if you're on the East Coast.
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