Slow social media
16 Sep, 2025
People often assume that I hate social media. And they'd be forgiven for believing that, since I am overtly critical of current social media platforms and the effects they have on individuals and society; and deleted all of my social media accounts back in 2019.
However, the underlying concept of social media is something I resonate with: Stay connected with the people you care about.
It's just that the current form of social media is bastardised, and not social at all. Instead of improving relationships and fostering connection, they're advertisement-funded content mills which are explicitly designed and continually refined to keep you engaged, lonely, and unhappy. And once TikTok figured out that short-form video with a recommendation engine is digital crack, all other social media platforms quickly sprang into action to copy their secret sauce.
Meta basically turned Instagram and Facebook from 'connecting with friends' into 'doom-scrolling random content'. Even Pinterest is starting to look like TikTok! They followed user engagement, but not the underlying preferences of their users. I posit that any for-profit social media will eventually degrade into recommendation media over time.
I don't think most people using these platforms understand that they are the product. Instagram isn't built for you. It's built for marketers. It's built for celebrities to capitalise on their audiences. It's built for politicians and their cronies to sway sentiment. It's built to be as addictive as possible, and to capitalise on your insecurity and uncomfortability.
Imagine that, society and politics are on the rocks all so a fitness influencer can sell you their "Abs in 30 days" training program.
These platforms are the quintessential poster child for late-stage capitalism.
Okay, now that we've established what the problems with current platforms are—what would a non-evil social media platform look like?
... continue reading