Daniella Ramirez/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Samsung refrigerators will soon display ads, the company says. There's no option to turn ads off. You can avoid ads by changing your cover to art or picture mode. If you have a Samsung smart fridge, you might see commercials in your kitchen soon. Earlier this year, at a presentation in New York City, Samsung teased "a world where Samsung Ads brings your brand message to every screen in the connected home and beyond." Samsung appears to be moving forward with that goal. "As part of our ongoing efforts to strengthen that value [of its home appliances]," a representative told ZDNET, Thursday, "we are conducting a pilot program to offer promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the US market." In notes for a recent software update, Samsung explained, "to enhance our service and offer additional content to users, advertisements will be displayed on the Cover Screen for the Weather, Color, and Daily Board themes." Those ads will appear while the screen is idle. Also: Samsung's Health app might be getting an AI health coach - what we know The advertising pilot program will begin in September 2025 and last for several months. The representative added that "future plans will depend on the results of the pilot program." Naturally, customers aren't happy. Several Reddit users expressed that this addition alone would make them never purchase a Samsung smart fridge, some vowed to specifically avoid the advertisers, and others voiced frustration at how much it would change the aesthetic of their fridge. As a side note, let this serve as a reminder: screens are creeping onto more and more devices in our homes, and even though these screens can bring benefits (like adding items to your grocery order), there's always a chance they might eventually show ads. How to avoid ads on your Samsung fridge You do have the option to dismiss an ad, but that just means that particular advertisement won't show up again. From Samsung's explanation, it doesn't seem that there's an option to turn off the ads entirely. There may be a workaround to avoid them, though. Also: Samsung's new flagship Galaxy tablets are the iPad Pro for Android fans - but something's missing Samsung told me that advertising will not appear when your fridge's cover screen displays either Art Mode or picture albums. If you want to make sure you don't see any ads at all, it seems like you'll need to use one of those two modes for your cover screen. The company didn't specify which models are getting the update. Want to follow my work? Add ZDNET as a trusted source on Google.